Personal Branding For Real Estate Agents – Stretching Your Marketing Dollar With Buzz

The aim of personal branding for luxury real estate agents is to communicate, in a instant, the essence of your personality, your personal values ​​and why someone should do business with you instead of your competition. Successful communication occurs not only when your ideal clients recognize that you are someone they can trust, but also when they can easily convey to others why they chose you for the job in a few words. If you get the message right you can spark word-of-mouth advertising or viral marketing.

The right message triggers an emotional response by quickly establishing your professionalism and your likability. It also compels people to do business with you because it transmits your unique selling proposition, your promise of value to them, in a nutshell. The ultimate message, conveyed by a symbol, a slogan or an image creates buzz. It gets people talking about you.

Buzz marketing is the best way to stretch your marketing dollar. Did you ever see the commercials for Charmin toilet paper with the fictional grocer, Mr. Whipple? George Whipple told customers, "Please do not squeeze the Charmin!" in more than 500 commercials between 1964 and 1985. The promise of value of this product, softness , was conveyed in just five words, in seconds. But, it compelled customers to do just the opposite: to squeeze the product and buy it. Was this product actually softer than the competitor's product? Most likely it was not. But, it got people talking about Charmin not the competition.

Probably the most famous and most imitated product slogan is "Got Milk?" which positioned milk as the drink of choice with cookies, cakes, peanut butter, etc. This campaign was credited for reversing a 20 year slip in milk sales. It has been running since 1993 with no signs of tiring. With this slogan, they summarily dismissed all other potables and captured an indelible place in consumers' minds. According to the Got Milk? website, the campaign has over 90% awareness in the US In 2002, the ad was named one of the ten best commercials of all time by a USA Today poll.

The power of buzz in personal branding for real estate agents can save you a bundle in marketing costs. How can you create buzz and stretch your marketing dollars with a great slogan?

Great Weight Loss Solution – Lap Band Surgery

We face lots of problem in our life but overall life is beautiful. The way of living and food what we eat directly affects our body. Unhealthy eating and irregular life engender a new problem regarding health. Obesity is one of the common health problems. Obesity is really a great problem in itself and also welcomes other health problems like heart attack, diabetes, hypertension, cerebrovascular accident, myocardial etc and some time death. To live life happily we should first try to get rid of this disease-obesity. This is not the new problem. It is very old one. There are many solutions for obesity and tried by many obese people but ultimate result is only few of them get the real advantages from those solutions. In addition solutions are also not suitable for everyone and demand your full effort. Over all, there is one best weight loss solution which has ultimate good result in a little pain, efforts and for long term.

Lap band surgery is that ultimate solution which provides great relief from obesity in little pain. In this lap band surgery a laparoscopic adjustable gastric band (Lap band), an inflatable ring type device is implanted via surgery by surgeon to tie the stomach and to divide it in to two parts. Uppermost part is tie to form a small pouch. Theory behind dividing the stomach is, by doing so surgeon try to limit or control your food intake in order to decrease your obesity. Lap band device limits the ingestion of food in to stomach and also control the ejection of food in to small intestine. It reduces the stomach functionality. That’s why you prolong the period of fullness. You feel full in small amount of food for a long time and thus you can reduce your morbid obesity. Lap band device is made up of silicone elastomer to make it biocompatible.

In this surgery there is no need of cut and staple. Only small incisions are made on your abdomen to insert lap band. You feel no pain. The whole lap band surgery procedure takes less then 1 hour. It is done on an outpatient basis under a general anesthetic. Mortality rate of this surgery is less than 1%. Generally patient spends about 24 hours in hospital. You may require some week in recovery. After 1 or 2 weeks you can perform your all general activities including going to work and after 6 week you can do exercise.

Before having a Gastric lap band surgery, meet with the surgeon to know whether you are an eligible candidate or not. Once surgeon suggests you for this surgery then you can proceed with pre-operative test. After surgery you have to follow some post-operative diet plan given by surgeon. Strictly you have to follow that diet plan otherwise you couldn’t attend or achieve the goal to reduce obesity. If you really want a good result from this surgery then you have to make your mind to follow all these. In 18 months (approx) you can lose approx 50 to 60% of your weight. You can adjust your lap band anytime in future. Surgery has some side-effects also like slippage of band, lap band erosion, vomiting, nausea, Band leakage, Reflux, Difficulty swallowing, Enlargement of stomach pouch or band slippage, Dehydration, No weight loss, Blockage of stomach outlet, Gas bloat, Nausea, Constipation, Ulceration, Weight regain, Gastritis, In extremely rare cases death. But you can control these side-effects by taking proper care. Take full advice from your surgeon and then go for it.

Long Lasting Outcomes of Business Gifts

Business gifts are employed by commercial organisations in order to promote their company identity and establish it as a brand name. The motive is not of creating a shallow appeal but a long lasting impact that is persistent in maintaining its presence in the minds of the audience. . Among the numerous promotional item companies that already exist and those that are upcoming, online stores are the place that comes foremost to the mind. They have carved a niche for themselves in the domain of corporate gifts only because their products show the potential of rendering advantageous long lasting outcomes.

Investing in business gifts is extremely beneficial. Unlike the much tested print, electronic and cyber media, purchasing corporate merchandise acts as a one-time expenditure. Once distributed to the intended set of audience, they spread brand awareness to more and more audience groups in a gradual and natural process. The business gifts continue to create brand exposure in the respective business and social network of the first hand recipients. This phenomena rolls over to a wide audience arena and to an extensive geographical periphery. The time till the promotional gifts are extant among the first hand users, they persistently make the brand presence felt among both the existing as well as the prospective clients.

The second long lasting output is that of a well positioned brand image in the memory of the target audience. The business gifts are so crafted that they can be brought into everyday application. The regularity and frequency of usage of these promotional articles repeatedly strikes the visual concentration of the users thereby getting the brand image embedded in the memory of the audience. The resultant effect is that the brand name occupies a major share of their consciousness which leads them to ask for the brand when they go for purchasing similar products.

The third outcome of business gifting is making a loyal set of existing consumers and a wide base of prospective clients. The business gifts act as the source of appreciation to the present consumers for their association with the brand for a long period of time. This would further make them loyal to the brand. On the other hand, the promotional products also motivate the potential clients in initiating a rapport with the brand and thereby gain new audience for the brand. The overall effect is that of a heightened brand prospect in terms of its awareness and sales.

For more information on business gifts, visit online stores.

Perfect Gifts for People Who Have Everything

All of us have those people in our lives who seem to have everything. Ties? They've got hundreds. Candles? Watches? Books? Good smelling lotions? They already have so many, they had a rummage sale last summer to sell all the extras. Even gift cards seem silly in these situations. To make matters worse, with the ever-growing health-consciousness in America we can not just fall back on the huge box of chocolates. For the holidays this year, I found the perfect solution: down feather beds! Five of the dearest people in my life got feather beds, and one down comforter and down pillows. All of them were rushed!

Down bedding makes wonderful gifts for several reasons. First, they are gifts that you know will not be stuffed in a closet somewhere and forgotten about. The hardest part is simply putting the feather bed on the bed. Once that is done, all the recipient has to do is crawl between the sheets! My favorite gifts are the ones that I can use for years and remind me of the person who has it to me. For example, a coffee mug tree has been on my kitchen counter since the day I received it from my aunt. I love it because it saves space, displays my favorite mugs and reminds me of her every time I have my morning coffee! What better way to show someone you love them, than by giving them something they can sink into each night and drift to dreamland thinking of you?

Second, feather beds truly improve quality of sleep when sleeping on one. By providing extra loft, the feathers take the pressure off your body and let you sleep longer in one position without having to toss and turn. With improved technology, down filled beds and comforters no longer come with a host of allergens attached either. Down used to be an impossible potential for allergy sufferers. Now, manufacturers have found ways of removing the allergens completely. Some of them even wash the feathers up to 800 times! (I have allergies myself and have never had a problem with either my feather bed or down pillows.) For the health-conscious people in your life, this is perfect. Forget the chocolates, bring on the feather beds and some high quality Z's!

Third, feather beds are one of those things that most people will not buy for themselves. It's not a necessity, so those on your gift list are not going to make room in a budget for it. On the other hand, I have never met someone who does not want a feather bed . What a joy to watch your loved one tear off the wrapping and open something he / she has always wanted, but never had! And it is not just adults who love them- my best friend bought one for his 11 year old son for Christmas this year and he squealed with delight almost as much as he did when opening the Dsi he was being asking for all year!

Birthdays, Christmas, Valentine's Day, any time you want to show someone you care is the perfect time to get a perfect gift for that someone who has everything!